One of the most important principles of successful communication is the language selection, which brings us closer to the person or persons that we are facing.
In the 'I' as they ask me I can talk. But this may be selfish or what sound.
We talk about 'you', you, you. This can be very effective if we praise or other positive or rewarding to nominate a person.
Or we can talk about that "us" as we, our, ours. It is an act taking to say 'us' - is an act of great scope in the right situations. It therefore makes little sense speak and write in the collective "we" cameras, as in: "to write persuasively, we need to identify the characteristics of our target audience". Or "this is what it is important that we use the images in our PowerPoint presentations." Another example: "the truth is the networking is simple, if we have only a simple activity: questions."
Given the right situation, the reason why it is useful, since "" talk is incorporated into the different flavor between these two statements.
You would be well advised to talk, so that you do not sound like you, your audience speaks in the 'we'.
It would be appropriate to speak of "we" so do not sound as we speak from our viewers.
The first statement is due to the superior angle of the speaker or writer has taken over, which eclipsed the attitude of the teacher/student. If you were teaching or training in any way, a correct, although not the best posture. Communicate in a manner which suggests, "I do not know but." I have good communication to school techniques." Once again, she makes a detailed description, but not necessarily to Curry favour with the public.
If on the other hand is an attitude that puts our audience on the same level with us-, as in the second declaration – we create a more fair situation, a situation where us pompous or howling sound, a situation where our viewers tend to be more receptive to our message. If the State of predominant mood of the first statement, I don't know, but "it is the State of predominant mood of the last statement," we all make mistakes and we all need to remember about best practices. We can all better". We can see and feel the difference and so can spectators.
So the playing field and reduce the distance between us and our audience. This is good to present a fundamental principle in any environment. Connect with the public. We do in the communications group in a way that says: "I am one of you," us collectively to communicate.